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Special Media marketing Campaigns

 Explain why personnel should be mindful of what they put on social media identification explanation example

Legal and Ethical

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 DO NOW 09/04/21 What does proliferation of social media mean? the increase of users and usage and the incline in easy access to the social media platforms. What media regulators might link to the monitoring and production of online content? OFCOM they regulate the video content Self regulation is where you regulate yourself. one of the key problems of industry is that you can get banned if you post hate speech   Regulation (Data Protection Act, self regulation, freedom of speech versus inciting hate speech, injunctions, ISP role) Freedom of speech is where you voice your own opinions whereas Hate speech is where you post something against a certain group of people ISP - Internet service provider

the Long Tail Theory(Chris Anderson, 2004)

 Is a theory that can be used to describe the way in which new technologies have enabled audiences to have a choice over the amount of media they can access. Not just mass/popular, but niche. Through reccommendation systems(Web 3.0 or the semantic web)niche products are often promoted.  The long tail theory is that people can access everything now whereas back in the day you would have to such as Spotify, deezer 

Do Now 02/11/21

 What is crowd funding? putting money towards a product so that it can be made. Kickstarter what is crowd sourcing? finding personnel to make the product. linkdln Electronic agora - online meeting place web utopia - using social media is a positive thing for humanity

Task 2 LO3 Purpose and Uses of Social Media

 Disney Type of Product Disney, is an American media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California and it   produces  games, electronic, music and other things.   What countries do they distribute to: Asia - Few examples India China Thailand Indonesia South Korea Japan Europe - Few Examples UK France Germany Spain Italy Denmark South America - Few Examples Brazil Argentina Colombia Chile Africa - Few Examples Nigeria South Africa Zimbabwe Kenya North America - Few Examples USA Canada Mexico Oceania - few examples Australia New Zealand Papua New Guinea Where people access their products people mainly access their products online via websites, apps and on television. As well as having physical stores for people to look at their products in store. assess representations of gender, ethnicity, class, age, sexuality - are these stereotypical.  Disney movie, Black panther The representation of all diffe...
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