1a) Online collaboration is one of the key reasons that media professionals use social media channe ls Identify three other reasons that media professionals use social media channels To reach audiences of a wider demographic quicker enables advertiser/company to gain feedback expand the amount of viewers 1b) Explain why one of the reasons outlined in 1 (a) is beneficial for media professionals. Use examples to support your answer. The reason that expanding the amount of viewers is beneficial is because the audience numbers will rise when viewing the final product which would result in a higher profit and overall popularity increasing. for instance the no way home trailer was published on most social media platforms such as Instagram nd Facebook
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Legal and Ethical
DO NOW 09/04/21 What does proliferation of social media mean? the increase of users and usage and the incline in easy access to the social media platforms. What media regulators might link to the monitoring and production of online content? OFCOM they regulate the video content Self regulation is where you regulate yourself. one of the key problems of industry is that you can get banned if you post hate speech Regulation (Data Protection Act, self regulation, freedom of speech versus inciting hate speech, injunctions, ISP role) Freedom of speech is where you voice your own opinions whereas Hate speech is where you post something against a certain group of people ISP - Internet service provider
the Long Tail Theory(Chris Anderson, 2004)
Is a theory that can be used to describe the way in which new technologies have enabled audiences to have a choice over the amount of media they can access. Not just mass/popular, but niche. Through reccommendation systems(Web 3.0 or the semantic web)niche products are often promoted. The long tail theory is that people can access everything now whereas back in the day you would have to such as Spotify, deezer
Do Now 02/11/21
What is crowd funding? putting money towards a product so that it can be made. Kickstarter what is crowd sourcing? finding personnel to make the product. linkdln Electronic agora - online meeting place web utopia - using social media is a positive thing for humanity